I am a user experience designer and researcher driven by a passion for creating digital solutions that are intuitive, effective, and deeply human-centered. With over a decade of professional experience spanning UI/UX design, technical analysis, and sales management, I have built a career on translating complex user and business requirements into clean, data-driven digital experiences.
My journey has allowed me to lead and contribute to a variety of large-scale UX projects across both web and mobile platforms. I have had the privilege of working with major organizations such as Isfahan Municipality, Telecom Headquarters, Railway Co., and QMB Bank. In these roles, I was responsible for everything from complete system redesigns and information architecture overhauls to user flow optimization and hands-on interface development. This background has given me a robust understanding of how to manage stakeholder relationships and architect data-intensive solutions from the initial concept all the way through to implementation.
To deepen my theoretical knowledge and formalize my practical expertise, I am currently pursuing a Master of Applied Science in Electrical and Computer Engineering at the University of Victoria, with a specialization in Human-Computer Interaction (HCI). My academic work and research are focused on the areas I’m most passionate about: advanced usability testing, the integration of conversational AI, and the core principles of user-centered design. This pursuit is not just about earning a degree; it’s about refining my ability to solve complex problems through rigorous research, collaboration, and iterative testing.
My role as a Teaching Assistant for an HCI course has been particularly rewarding, strengthening my understanding of fundamental usability principles and honing my ability to support and guide design teams. Whether I’m working on an academic project, a freelance contract, or an enterprise-level system, my goal remains the same: to advocate for the user and create meaningful, first-class digital experiences that truly make a difference.